Key Performance Indicators
September 2025 PPC Dashboard
Performance Evolution Trends
Executive Insights
Exceptional Growth
Conversions grew 35% from August (277) to September (374)
Cost Efficiency Improved
Cost per conversion decreased 0.4% to $67.18
Search Dominance
Search campaigns drive majority with strong consistency
Global Expansion
Converting across 27 international markets
Campaign Performance Analysis
Campaign Type Evolution: Sep vs Aug 2025 Comparison
Search
Strong ROI with consistent high performance
YouTube
Solid performance with optimization potential
Performance Max
AI-driven performance showing steady results
Demand Gen
High growth potential with excellent CPA
Display
Requires immediate optimization attention
Optimization Insights
Search Excellence
Search campaigns show consistent high performance with 64.8% growth and strong ROI
YouTube Success
Other channels show varied performance in September results
Optimization Needed
Lower-performing campaign types need creative refresh and audience adjustments
Demographic Intelligence
Age Group Performance: Total Conversions Sep 2025
Age Group Filters
Detailed Analysis Table
| Age Group | Sep Conversions | Total Cost | Cost per Conversion | Share % | Rating |
|---|
Demographic Insights
Prime Demographics
25-44 age groups represent 24.9% + 23.4% of September conversions with strong cost efficiency
Millennial Leaders
25-34 group leads September with 24.9% share, showing high engagement rates
Optimization Opportunity
Lower-volume age segments show potential for demographic expansion
Geographic Performance Analytics
Top Global Markets: Total Conversions Sep 2025
Top Global Markets
Regional Breakdown
Market Performance Details
| Location | Region | Sep Conversions | Cost | CPA | Growth % |
|---|
Market Expansion Insights
US Market Leadership
United States leads globally with 95 conversions, showing strong brand presence
Africa Powerhouse
Africa region contributes 50.7% of all September conversions with diversified markets
Geographic Expansion
Converting locations expanded across 27 markets, indicating successful market penetration
Advanced Analytics & Data Explorer
September 2025: Interactive Performance Dashboard
Executive Performance Summary
Age Group Performance Drill-Down
| Age Group | Sep Conversions | Aug Conversions | Growth % | Sep CPA | Aug CPA | Performance |
|---|
Campaign Type Deep Analysis
| Campaign Type | Rating | Sep Conversions | Aug Conversions | Growth % | Market Share | CPA Change |
|---|
Geographic Performance Analysis
| Location | Region | Sep Conversions | Aug Conversions | Growth % | Sep CPA | Market Share |
|---|